Video game YouTuber Dunkey is starting an indie game publisher.
The popular gaming YouTuber Jason Yevgeniy Gastrow (aka Dunkey) has announced Bigmode – a new game publishing company that will help indie games “stand out” from the crowd.
“I’ve been on YouTube for eleven years now and one of the core themes of my channel has always been to slam dunk soulless cash grabs into the garbage can and lift up and praise the truly inspired works of art in this medium,” said Gastrow. “For years and years, I have always sought out the very best indie games out there and have tried to do them justice, putting millions of eyes on the games that actually deserve attention.”
Gastrow has amassed about seven million subscribers and several billion views. That’s quite a built-in audience for any indie game developer thinking of signing up for his new publisher. However, he explained that Bigmode will be a continuation of his channel:
“A lot of games out there understand how to emulate the look of your favorite games but don’t deliver where it actually counts. Many of the true games out there are being drowned out in a sea of mediocrity. You need someone who can help you be seen.”
Bigmode is founded by Gastrow along with his wife, fellow YouTuber Leah “Leahbee” Gastrow.
“Me and Leah aren’t just the face of this company; we are the company,” he explained. “This is our vision and our number one priority is to publish some of the very best games out there. In today’s indie landscape, buying a game can be like buying a loot crate in Counter-Strike: you don’t know what you’re going to get but you’re probably going to be sad.”
Dunkey wants to be involved in Bigmode’s games’ development, but says he knows what works due to his countless hours playing them.
“I understand what kind of ideas always work, what ideas never work, what kind of ideas are fresh or need to come back, and what is extremely played out,” he added. “I’m hyping myself up a lot in this video but Bigmode will be all about building up the games and the developers. We’ve put a lot of effort into making the most developer-friendly contracts possible. I think we’re going to bring insane value to the table and the bottom line is: help good games succeed and help them continue to succeed into the future.”
One aspect that seems to be a real crowd pleaser, is that Bigmode will not publish any games containing NFTs, blockchain, or crypto. Developers can already get in touch with Bigmode to submit their games for consideration.
Ryan Leston is an entertainment journalist and film critic for IGN. You can follow him on Twitter.